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Content remains king in SEO
The old maxim that ‘content is king’ largely remains the case in internet marketing terms given the colossal amount of information available. Browsers now have unparalleled and unlimited choice. Having...
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Five ways to improve on page SEO
Visibility is everything! In this third part of four posts on SEO, I’m considering the best ways to improve on page search engine optimisation. 1. Keywords: Keywords are critical as they drive your...
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4 ways to drive web traffic with SEO
This fourth and final part of my SEO series considers how to drive traffic to the website ‘off the page’. This involves getting links to your website on as many other websites as possible, the ethical...
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Links worth a click #3
Worthwhile clickable content from over the last seven days. An interesting piece on the Social Media B2B blog discussed the importance of goals and objectives in B2B social media I stumbled across a...
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Links worth a click #4
Here’s my pick of the best click worthy content from the last week. First from Hubspot, a piece positioned as a startup’s social media starter list but actually useful to companies at various sizes...
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Links worth a click #5
There have been some really interesting reads online. Here is my pick from the last week, we 24 June 2011. SOCIAL MEDIA: Mashable offered up an interesting ‘Behind the Scenes’ on 8 Innovative Social...
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Google Power
Assuming you have an array of profiles online, when did you last Google yourself? You really should. It’s fascinating to see the changes in content. A few months ago you may have expected your...
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Links worth a click #9
At the end of every week, I look to pull some highlights from the huge amount of marketing and technology content I stumble across each week online. Here is a round up of this week’s ‘must reads’....
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How to ensure you use the most relevant SEO keywords in your B2B marketing
Rightly or wrongly, the Internet is still built on text based code. So making sure your site is optimised with the right text customers are using to inform their search is a critical part of your...
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Keywords in practice: SEO for b2b marketing
So, anyone dabbling in the area of SEO knows that selecting the right keywords is an important, but first step in designing a kick-ass b2b search engine marketing strategy, right? (If not, here’s a...
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